Traverz humanises online product search and helps the consumer make better choices. Currently, searching for products in e-commerce platforms and on online marketplaces using the ubiquitous ‘filter system’ is too often a confusing and frustrating experience. In response, we have developed Traverz Conversational Recommendation, a preference-based product search experience driven by clever UX and modern AI and supported by a virtual agent. Traverz consists of a SaaS service backbone and a set of library components, delivered for plug-and-play integration to e-commerce platforms and on online marketplaces. Traverz results in a highly personalized and far more productive search experience, that supports the consumer right from the start of their journey – from initial awareness and discovery guidance, through to narrowing the search and the final step of making a confident purchase. It delivers substantially increased conversion and loyalty because it focuses on a user’s needs, preferences, and feedback. And once exposed to Traverz, there is no going back!
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