Stryking Entertainment specializes in sports fan engagement and monetization by combining the real and virtual world to create genuine interaction opportunities for fans, stars and brands. Founded 2012 in Berlin, Stryking Entertainment develops and operates the innovative platform Football-Stars, a thrilling and diversified gaming experience on web and mobile to soccer fans in Europe. Through Stryking’s new fantasy football (soccer) platform, users compete against each other in numerous challenges while proving their expertise and instincts to everybody else. With its outstanding meta-game the Daily Fantasy platform entertains user in the long run. No matter if users loose or win a challenge, they will earn experience and level up in the leveling system. Additionally, they can also unlock cool achievements which they can gather and which provide cool features like new user titles, additional profile pictures or in-game currency. The unique free-to-play monetization and retention model makes Football-Stars a rising star in the Daily Fantasy Sports universe. By fulfilling different activities like winning the daily free challenge, inviting friends or unlocking achievements players can receive the in-game currency “Coins”. With this currency they can participate in paid challenges where they can not only win more Coins but also receive the second in-game currency “Stars”. This valuable currency can be exchanged for real-life fan merchandise and other attractive gadgets through the in-game shop. The free-to-play setup gives Football-Stars a great USP which allows a worldwide roll-out without legal restrictions.
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