Founded by former SAP North America President Geraldine McBride in 2013, MyWave is leading a fundamental change in the way enterprises do business with their customers – and how customers interact with enterprises. MyWave’s services and technology platform provide the means for enterprises to evolve away from the existing but outdated push‑based transaction model to a new two-way permission-based relationship based on Mutual Value. MyWave Customer Experience Consulting Services – Customer experience design experts who help businesses re-imagine their customer experiences through the lens of the customer, moving business from the old push-based transaction model to a personalized model. MyWave CMR technology platform – CMR turns CRM on its head by putting the customer in control of getting those personalized experiences anytime, anywhere, on any device. The MyWave CMR platform is constructed so that the customer owns their data. This removes privacy concerns and allows a new dynamic based on trust, advocacy and mutual value in each exchange. MyWave CMR enables: ▶ Direct customer relationships – no more stalking or inferring. A real and direct, two-way permission-based customer relationship based on unique personal data ▶ Personalization of experience and content on any device, anywhere ▶ Direct real-time virtual service to customers improving experience and reducing the cost to serve ▶ Deep insight into customer needs for recommendations Redefining loyalty program to reward advocacy and engagement MyWave is relevant to any industry, limited only by the imagination of the enterprise in re-imagining the customer experience
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